Today I Feel “Speziale”!
Today I Feel “Speziale”!
The new campaign by Fratelli Alessandria Winery and Speziale Wine Resort
A new campaign inspired by wine, Langhe hills and pure joy of living🍷🌿
There’s a way of living made of simple yet intense moments: a glass shared with friends, a view over the UNESCO-listed hills, a laugh around the table, a spicy scent that stays in your memory.
For us, this is the Speziale spirit: something special, unique, authentic and… spicy, just like the wines from our winery in Verduno, in the heart of Barolo.
With the campaign “Today I Feel Speziale”, we want to tell this story together with you, uniting our historic Fratelli Alessandria winery and the Speziale Wine Resort into one single tale of emotions, wine and beauty.
📸 How to Take Part
Simply post a story or a post on Instagram that shows your personal way of feeling Speziale, through:
a bottle of Fratelli Alessandria wine
a moment experienced at Speziale Wine Resort, our Wine Resort in the Langhe
or an image that recalls our world of wine, Langhe hills, vineyard stays, relaxation and joy of life
It’s essential to tag:
👉 @fratellialessandria
👉 @spezialewineresort
Free, spontaneous, fun content.
The more Speziale you feel, the better 😄
🏆 Monthly Prize
Every month we will choose the “Most Speziale” content, who will receive:
🍷A numbered Magnum of Verduno Pelaverga Speziale 2024in an elegant wooden box
A true symbol of Verduno, of our winery and of the spicy soul of the Langhe.
🎁The Annual Super Prize
On June 10th, 2026, among all participants of the year, we will select: ✨ The Most “Speziale” Person of the Year ✨. The winner will receive a truly special prize :
👉2 nights at Speziale Wine Resort, our Agriturismo in the Langhe, in the heart of Barolo, to enjoy a stay filled with wine, relaxation, art and landscape.
“Today I Feel Speziale” is not just a phrase.
It’s a way to toast to life, to the Langhe, to things made with care and with heart. 🍷
And it’s our way of telling a unique territory through wine, hospitality and emotions. 💚
