Less Weight, More Value: our sustainable choice for a Good, Clean and Fair wine in Verduno

In Verduno, the land is not just where our vines grow: it is an inheritance we have received and a responsibility we must pass on intact to future generations. For nearly two centuries, our family has cultivated this corner of the Langhe with a simple and profound idea: maintaining a delicate balance between people and nature.

Today, this philosophy takes shape through concrete, measurable, everyday actions. Reducing the environmental impact of our winery in Verduno is not a trend—it is a responsibility. It is our way of giving something back to the land that has given us everything.

Verduno, Langhe and responsibility

Producing Barolo in Verduno means safeguarding a unique heritage. The hills, the historic crus, the biodiversity that surrounds us: every choice we make in the vineyard and in the cellar has real consequences for this fragile ecosystem.

That is why we believe sustainability is not a label, but a journey. A path made of small, coherent steps, capable of adding value over time.

Our commitment to the environment: solar energy and water recovery

For us, sustainability begins with the management of primary resources. In recent years we have invested in structural solutions to make our production cycle more virtuous.

🌞 Energy from the sun
Thanks to photovoltaic panels, we produce clean energy for our cellar, reducing reliance on fossil fuels.

💧 Every drop counts
We use a rainwater collection well for vineyard treatments. In this way, we preserve potable water reserves and optimize the use of natural resources.

♻️ Responsible materials
At every stage of packaging, we prioritize recyclable materials, in line with a circular economy vision.

Why lighten the bottles?

Glass is a noble and recyclable material, but its weight has a significant environmental impact. According to OIV data, glass accounts for about 74% of the wine industry’s carbon footprint.

This figure led us to a concrete reflection: if we truly want to reduce wine’s impact on the planet, we must start right here.

Joining the Slow Wine manifesto

For this reason, Fratelli Alessandria has wholeheartedly joined the Slow Wine Coalition’s call to action. The Slow Food manifesto asks that, by the end of 2026, the average bottle weight drop below 450 grams.

We chose not to wait.

Our new Albeisa Leggera

Starting this year, for all our wines, we have replaced the classic Albeisa with the new Albeisa Leggera.

The change: from 575 g to 450 g
The benefits:
– reduced carbon footprint in shipping
– lower energy consumption in production and recycling
– concrete support for a truly circular economy

It is a quiet choice, almost invisible at first glance, yet capable of generating a real impact 🌱

Tradition means continuity

For us, sustainability means something very simple: ensuring that, one hundred years from now, a successor will still be able to produce Barolo from the same crus we cultivate today in Verduno.

It is an act of gratitude toward the past and responsibility toward the future.

We invite all wine lovers to support this choice. Because a wine, to be truly great, must also respect the land that gives it life.

In Verduno, tradition is not immobility: it is continuity.